Practising Persuasion

Since 2012 I’ve been coaching students at IESE Business School to improve their persuasive communication skills in a course taught by my friend, Professor Conor Neill.

As part of the onboarding of new coaches, this speech was an exercise in preparing the “Logos Based Speech”, a persuasive speech based on logic.

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Video link: https://www.youtube.com/watch?v=7_Px2K-uc3M